With a background in agency PR and communications, she has worked across brands including Reebok, adidas, Hendrick’s Gin, Dr. Martens and New Amsterdam Surf Association. She later moved in-house at Amsterdam’s Club RAUM, where her role expanded into creative strategy, helping shape the club’s voice and brand personality and translate this across social media, press, editorial and campaigns.
Alongside this, Charlotte has spent years writing about electronic music and the subcultures that surround it, interviewing artists including VTSS, SPFDJ and Djrum and exploring how scenes and communities form around music. This deep engagement with artists has sharpened her ability to identify the unique essence of individuals and translate these insights into engaging, authentic narratives.
Her expertise lies in crafting PR and communications strategies that align with brand values while bringing the fresh, subcultural perspective she has cultivated through years of artist interaction. By combining cultural insight with an instinct for what makes a person, project or brand distinctive, she creates stories and campaigns that feel deeply connected to their identity.